- Every group looks closed
- You wait too long for an opening
Walk into your next
conversation knowing
where to begin.
28 minutes5 modulesLifetime access
The introduction is rarely the hard part. It’s what comes next.
- Their name disappears while you prepare yours
- Your answer is vague or too long
- The easy questions run out
- You plan your next line instead of listening
- Stay longer than you want to
- Every exit starts to sound like an excuse
You are not there to perform. You are there to contribute.
Performance Mode keeps your attention on yourself. Alex calls the alternative Service Mode: prepare the structure, then focus on the person in front of you.
PERFORMANCE MODE
How am I coming across?
Monitor yourself
Every word and gesture gets checked.
Try to impress
The conversation feels like a test.
Invent each next move
Every silence starts from zero.
Leave drained
Self-monitoring uses up your attention.
SERVICE MODE
How can I make this easier for them?
Notice the other person
Make them feel welcome and heard.
Contribute something useful
Make the conversation easier.
Use a prepared plan
Know how to enter, continue and leave.
Stay present
Keep your attention in the room.
PERFORMANCE MODE
How am I coming across?
SERVICE MODE
How can I make this easier for them?
Monitor yourself
Every word and gesture gets checked.
Notice the other person
Make them feel welcome and heard.
Try to impress
The conversation feels like a test.
Contribute something useful
Make the conversation easier.
Invent each next move
Every silence starts from zero.
Use a prepared plan
Know how to enter, continue and leave.
Leave drained
Self-monitoring uses up your attention.
Stay present
Keep your attention in the room.
A better answer to “What do you do?”
Same marketer, three answers. The Playbook’s You Know / What / So framework turns a job title into something people can respond to.
01 · TOO VAGUE
“I’m a marketer.”
- Leaves them guessing what you actually do
- Gives them little to remember
02 · TOO MUCH
“Well, I work with businesses on marketing, mostly digital, but it depends. We might do strategy, social, email, content, campaigns, sometimes brand work, and usually it starts with a quick audit, then a few options, depending on what the client needs…”
- Lists services before making a point
- Loses them before the useful part
03 · YOU KNOW / WHAT / SO
YOU KNOW
“You know how small businesses post all the time but rarely hear back?”
WHAT
“I build campaigns around what their customers actually care about.”
SO
“So the right people notice them and get in touch.”
- Starts with a problem they recognise
- Makes the work and its value clear
YOUR 28-MINUTE PLAN
Five moments. Five simple frameworks.
Watch it in one sitting, prepare your own words, then use them the next time you meet someone.
- FORMAT
- 5 focused modules
- TOTAL TIME
- 28 minutes
SERVICE MODE
Stop performing. Start connecting.
Shift your attention away from how you look and toward making the moment easier for both of you.
YOU LEAVE WITH
A simple objective for entering any room.
NAME-FRAME
Give your name a reason to stick.
Build a playful three-part introduction that gives people an easy mental hook, without forcing a joke.
YOU LEAVE WITH
Your own Name-Frame, written and ready to practise.
THE BIG TWO
Prepare the answers everyone will ask for.
Answer “What do you do?” and “Where are you from?” with enough detail to be interesting, but not enough to become a monologue.
YOU LEAVE WITH
Two versions of your work answer and one short hometown story.
SERVICE QUESTIONS
Move past dead-end small talk.
Replace flat, predictable questions with prompts that are easy to answer and naturally invite a story.
YOU LEAVE WITH
Five questions you can genuinely ask.
THE ELEGANT EXIT
Leave without the awkwardness.
Acknowledge the conversation, offer a next step, and make a clean exit without disappearing or staying ten minutes too long.
YOU LEAVE WITH
An exit line you can say without feeling rude.
MEET YOUR INSTRUCTOR
Alex MacIntosh
For the past 10 years, Alex has coached CEOs, entrepreneurs and TEDx speakers to manage stage fright, communicate clearly and get their message across.
WHAT PEOPLE SAY
“I always found leaving conversations weird, so I’d stay much longer. The exit framework gave me a simple way to leave without feeling rude.”
Matt Malishev
Data analyst · 99fold
WHAT YOU GET
A short course, plus the tools to make it stick.
Everything here has one job: help you feel ready for the next conversation.
The complete 28-minute Playbook
Five short lessons with Alex, from your first introduction to a graceful exit.
Workbook & Companion
Workbook included now; interactive practice is planned for late 2026 and included when released.
Lifetime Access
One payment, no subscription. Revisit the lessons whenever you need a reset.
Five Practical Frameworks
Clear structures for names, explaining your work, better questions and graceful exits.
Practice Prompts
Write and rehearse your own answers before your next event.
Worked Examples
Hear Alex demonstrate the frameworks, then make the words your own.
Future Course Updates
Every update to this Playbook is included at no extra cost.
For people who want to feel prepared, not performative.
It will not make you the loudest person in the room. That is not the goal. It will reduce how much you have to invent in the moment.
- Your work is easier to do than explain.
- You go to events because relationships matter, but arrive without a plan.
- You can hold a good conversation once it starts, but openings or exits feel awkward.
- You would rather have a few genuine conversations than work the whole room.
- You want useful language, not vague advice about “being confident.”
EARLY ACCESS
Everything you need for your next conversation.
Prepare once, then walk in with words you trust and more attention for the person in front of you.
The First Impressions Playbook
€27
One-time payment · VAT included
- 28-minute course
- Five practical modules
- Practical workbook
- Interactive companion when released
- Lifetime access
- Future course improvements
- 30-day money-back guarantee
Why early access?
The price will rise as the Playbook grows. We have not fixed a date, so there is no countdown.
Secure checkout · No subscription · Access delivered by email
30-DAY MONEY-BACK GUARANTEE
Use the plan in a real conversation.
Watch the Playbook. Complete the workbook. Try the frameworks when you next meet someone.
If you do not feel more prepared for the conversation after that, contact us within 30 days and we will refund your purchase.
The best case is a calmer, clearer next conversation. The worst case is that you tried the full Playbook and paid nothing for it.
Before you begin
Have a question? We have answers.
Contact usYes. The complete five-module, 28-minute Playbook and practical workbook are available immediately after purchase. The interactive companion is planned for late 2026 and will be added to your access at no extra cost.
Your next conversation does not have to be a lucky guess.
Prepare once. Walk in with a plan. Stay present with the person in front of you.
Early access · One-time payment · Lifetime access · 30-day guarantee